Enrico Gastaldelli
🇧🇷🇺🇸

Allos 02 · Product design · Monetization

Venda Certa

Turning the benefit store owners already had in the app into measured sales, and measured sales into renewals.

Client
ALLOS
Year
2026
Role
Product Design Specialist
Services
Discovery
Product design
Results report
The redesigned Venda Certa page in a browser window on a teal background: the ALLOS | Venda Certa signature, the headline "Turn foot traffic into revenue with Venda Certa" over the green gradient and, beside it, the simulator with store name, segment, investment, average ticket and the zero-risk notice.
01

Summary

A Monetization product that small stores can afford and that proves what it sold.

Product
Venda Certa: highlighting and promoting the store owner's benefit in the app, charged per reservation
Deliverables
Discovery, results report for store owners and sales page
Test
8 campaigns in 2 malls, February 2026
02

Context

In the ALLOS malls app, store owners publish benefits for program members, such as "get 1 main course when you buy another". Customers reserve the benefit in the app, use it in the store and upload the receipt. ALLOS sees the reservation, the use and the purchase.

The benefit sat in the list alongside all the others in the mall, and the store owner didn't know whether it brought anyone in.

03

Problem

I crossed three sources between December 2025 and January 2026: the 7 Store Insights Feedback interviews, where promotions and benefits came up without me asking, 8 sales call recordings and 5 conversations with store owners who had an active benefit in the app. The same three pain points kept coming back:

  • 01

    Foot traffic doesn't turn into sales

    Thousands of people walk through the mall, and the store depends on who walks past its front.

  • 02

    Customers don't come back

    Without a recurrence action, customers buy once and go to the competitor.

  • 03

    No data on who buys

    Store owners don't know who their customers are, when they come back or how they compare with the segment.

On ALLOS's side, a Retail Media campaign cost R$ 15.8K on average, out of reach for most stores. What was missing was an entry-level media product, paid for by results, that store owners could see working.

Store owners don't know whether their promotions worked.

O Boticário franchisee, cosmetics, Plaza Niterói

The customer who used to come twice a month disappeared.

La Pasta Gialla, restaurant, Tamboré

The same franchisee pointed out that the store doesn't pay for expensive tools, and that the return has to be visible. Hence the product's two decisions: charge only for the reservation and deliver the result in reais sold.

04

Product

Venda Certa uses the benefit the store owner already has and adds three layers. The store owner pays R$ 5 to R$ 6 per reserved benefit: no reservation, no cost.

  • 01

    Highlight

    The benefit gets priority placement in the app for all mall users.

  • 02

    Promotion

    Push, SMS and banners for program members chosen by CRM, inside and outside the app.

  • 03

    Monitoring

    Every week, Allan sends buyers, new customers, sales and return on investment on WhatsApp.

Five screens on a teal background. Highlight in the app: the Home with the Crocs banner and the Chilli Beans and Gelato Borelli benefits, and the Benefits tab with Crocs and Chilli Beans at the top, with the Borelli card showing only the logo on a beige background. Promotion: the push with a Gelato Borelli image on the lock screen and the SMS from Shopping Taboão. Monitoring: the week's results sent by Allan on WhatsApp.
05

Test

Before selling at scale, we ran 8 fifteen-day campaigns at Shopping Tamboré and Mooca Plaza Shopping, in February 2026. Each campaign was compared with the previous 15 days of the same benefit.

  • 1.004reservations
  • 424in-store uses, 42% of reservations
  • R$ 14average return for every R$ 1 invested

Shopping Tamboré

La Pasta Gialla
200 reservations, 95 uses (47%), R$ 25K in sales, R$ 264 ticket. R$ 20 for every R$ 1.
Decathlon
138 reservations, 74 uses (54%), R$ 15.5K in sales, R$ 209 ticket. R$ 22 for every R$ 1.
Manihi
146 reservations, 27 uses (18%), R$ 8.8K in sales, R$ 325 ticket. R$ 12 for every R$ 1.
Casa Bauducco
134 reservations, 64 uses (48%), R$ 3.4K in sales, R$ 53 ticket. R$ 5 for every R$ 1.

Mooca Plaza Shopping

Casa Porteña
169 reservations, 106 uses (63%), R$ 17.3K in sales, R$ 163 ticket. R$ 17 for every R$ 1.
Don & Lia
100 reservations, 51 uses (51%), R$ 6.5K in sales, R$ 128 ticket. R$ 13 for every R$ 1.
Kopenhagen
107 reservations, 6 uses (6%), R$ 722 in sales. R$ 1.35 for every R$ 1.
Santa Lolla
10 reservations, 1 use, R$ 399 in sales.

The highlight brought reservations at almost every store, but usage ranged from 6% to 63%. Kopenhagen had 107 reservations and 6 uses: customers saw it and reserved, but the offer didn't bring them to the store.

06

Results report

Store owners pay per reservation, so they need to see what the reservation turned into. I designed the report the sales team presents at the end of each campaign, in the order of the questions store owners ask to decide whether to renew:

  1. 01

    Did it grow?

    Reservations and uses per day, against the previous 15 days of the same benefit.

  2. 02

    Who came?

    New customers (no purchase in the store in the last 6 months), who came through CRM communication, gender and age range.

  3. 03

    How much did it sell?

    Sales from receipts uploaded in the app, average ticket of uses and sales from new customers only.

  4. 04

    Was it worth it?

    Investment by number of reservations and how much came back in sales for every R$ 1.

  5. 05

    What now?

    A proposal for the next campaign with reservation and usage targets, calculated with the store's own ticket.

  • Comparative performance: bars for reservations (110 before, 200 with Venda Certa) and uses (74 and 95), and a table with daily average going from 7 to 13 reservations (+82%), 5 to 6 uses (+28%) and usage rate from 67% to 47%.
  • Who came: 92 customers, 37% new, 80% from CRM, 88% same-day use, 72% women and 1.3K people reached out of 9K in the segment.
  • Financial impact: R$ 25,000 in sales, R$ 9,000 from new customers, R$ 264 ticket, R$ 1,200 investment, R$ 20 in sales for every R$ 1 and a 47% usage rate.
  • Next campaign: 600 reservations at R$ 6, a target of 300 uses, estimated sales of R$ 79,200, R$ 3,600 investment and a suggested offer.
01 / 04

La Pasta Gialla report, Shopping Tamboré, in the Store Insights identity: comparative performance, who came, financial impact and next campaign.

At Gelato Borelli, in Taboão, average reservations for the benefit went from 3.4 to 19.7 per day (+472%) and uses from 3.2 to 5.1 (+60%), and 91% of those who used it hadn't bought at the store in six months. The report also showed the context: an active "buy and get" promotion in the same store was competing for the same customer, and 26% of reservations turned into uses.

  • Gelato Borelli summary: 236 reservations (+472%), 61 uses (+60%), 26% usage rate, 91% new customers, R$ 47.40 ticket, R$ 2,894 in sales, R$ 1,180 invested and R$ 2.45 for every R$ 1.
  • Before and during Venda Certa at Gelato Borelli: reservations per day from 3.4 to 19.7 and uses per day from 3.2 to 5.1, with 91% new customers and a note on the buy-and-get promotion active in the same period.
01 / 02

Gelato Borelli report, Taboão: the summary and the same benefit before and during Venda Certa.

07

Sales page

To reach store owners who haven't talked to sales yet, Venda Certa has a sales page. It follows the order of the store owner's decision: what they get, the proof, how it works and how much their store could sell.

I redesigned the page with the Monetization design system. I kept the structure and content, swapped the components and rebuilt the top: the simulator moved from the end of the page to sit next to the promise, where store owners calculate their store's sales before scrolling.

Recording of the redesigned Venda Certa page. At the top, the simulator is filled in with a store name, the Cosmetics segment, an investment of R$ 3,000 and a ticket of R$ 201 to R$ 300, and opens a projection of R$ 9,951 in sales with the "I want to sell more" button. Then, scrolling through results by segment, the testimonial, how it works and the indicators sent on WhatsApp.
The redesigned page: the simulator at the top with the sales projection, results by segment, testimonial, how it works and indicators.
  • The top combines the promise with the simulator, and right below come the program's numbers: customers served, sales generated, new customers and return on investment.
  • Real results appear by segment, with revenue, customers, new customers and return for every R$ 1, the same indicators as the report.
  • Testimonial, the three store owner pain points and the four steps, from first contact to the weekly report on WhatsApp.
  • The simulator asks for segment, investment and average ticket, keeps the "zero risk" note (you only pay per reservation) above the button and opens the projection with the "I want to sell more" button, which takes the store owner to WhatsApp.
08

Results

From January to June 2026, Venda Certa was ALLOS's second Monetization product in revenue and number of clients, behind Extra Lucky Number, with an average of R$ 5.2K per campaign.

  • R$ 643Kin Monetization revenue from January to June 2026
  • 123campaigns
  • 71clients
09

Learnings

  • OfferThe highlight drives the reservation. What brings customers to the store is the benefit, which is why the next campaign proposal also covers the offer.
  • ContextA benefit's results depend on what else is running in the store. The report shows the growth and, next to it, the other offers from the same period.
  • ProofCharging per reservation only works if store owners see the sales. The report is what closes the next campaign.