About
Hi, I'm Enrico! 🇧🇷 🏳️🌈
- Based in
- Mogi Guaçu / São Paulo, Brazil
- Current role
- Founder and Creative Director, Badernismo
- In design
- Since 2009
Since 2009 I have worked across creative strategy, project management, research, graphic design, product design and product management.
I started in print and editorial design, moved on to advertising and branding in Campinas and, since 2019, I have worked mainly in Product Design and Design Ops. I was also a Local Leader at IxDA São Paulo, where I organized projects with Natura, PagSeguro and others, producing events and projects for the interaction design community.
Outside digital products, I work on music, brand and type projects: art direction for artists, visual identities and a free font. I am the founder and creative director of Badernismo, a brand of leather bags and T-shirts.
Current role
Art direction and graphic design
Covers, lettering and visual communication for music and social media.
Visual identity
Brands and visual systems, from the logo to its applications.
Typography
Typeface design and lettering.
Research
Interviews, forms, empathy maps and personas.
Product design
Interface, usability testing, research, strategy and ops.
Strategy and project management
Planning, prioritization and coordination of deliveries across teams.
Experience
-
Nov 2025 to present
Founder and Creative Director
Badernismo · São Paulo
Brand of leather bags and T-shirts: identity, product, production and e-commerce.
-
Oct 2024 to Jul 2026
Product Design Specialist
ALLOS · São Paulo
- In charge of design for the Monetization products: Store Insights, Venda Certa and Retail Media.
- Store Insights: data reports and a retail performance dashboard for store owners, with incremental sales opportunities, audience profile and comparison with competitors.
- Venda Certa: promotion of benefits in the apps of Allos malls, with in-app highlights, segmented communication, recurrence and results tracking.
- Retail Media: advertising in which brands promote themselves on the Allos and Helloo sales channels, with sponsorable mechanics such as Category Accelerator, Extra Lucky Numbers and Status Match.
- Improved the Retail Media operating framework: registration templates, onboarding material, campaign guides, technical checklists and research.
- Led design end to end (Discovery, research and testing with customers, interface and continuous improvement in production), with Growth, Marketing, Data, Sales and Engineering teams, defining requirements, business goals and deliverables.
- Organized and evolved the design process for the Monetization products, with rituals, workflows and quality criteria shared across Design, Product and Engineering.
- Structured the research repository and design artifacts so the team could reuse interviews, insights and screens across products.
- Standardized components, naming and documentation for handoff to Engineering.
- Brought design into product planning and backlog, prioritizing requests and giving business teams visibility into progress.
-
Oct 2023 to Sep 2024
Senior Product Designer
Azul Linhas Aéreas · São Paulo
- Design of the app Wallet: adding and managing payment methods, checkout, confirmation and error states.
- Managed and evolved the Design System used in the payment flows of the Azul Linhas Aéreas app.
- Aligned security, anti-fraud and regulatory requirements with the teams involved.
-
Sep 2021 to Aug 2023
Jeitto
São Paulo · 2 years
Product Manager
Jan 2023 to Aug 2023 · 8 months
- Mapped service improvements with the Customer Service, Growth, Communication and Data teams.
- Built workflows and materials for knowledge management.
- Aligned and supported decisions with the business partners team in the Acquisition vertical.
- Prioritized the improvement backlog of the Acquisition vertical, based on impact and effort.
- Defined requirements, business goals and success metrics for initiatives.
- Ran rituals with Design, Engineering and business teams: planning, delivery tracking and status communication.
Senior Product Designer
Sep 2021 to Aug 2023 · 2 years
- Managed the Onboarding experience end to end.
- Created, maintained and evolved the Laranjo Design System.
- Gathered needs and designed new journeys.
- Identified good design and interaction practices with other teams.
- Prototyped and ran usability tests on the onboarding screens before handing them to development.
- Documented the Laranjo components and handed them off to Engineering.
- Ran user research and read funnel data to guide interface decisions.
-
May 2021 to Aug 2021
Senior Product Designer
Môre · Digital Business Design · São Paulo
-
Oct 2020 to May 2021
Senior Product Designer
Prox Consultoria · São Paulo
Placed at Dextra.
-
Mar 2020 to Sep 2020
Product Designer
Inmetrics · São Paulo area
-
Apr 2019 to Mar 2020
UI Designer
Growth Team LLC
-
Mar 2019 to Oct 2021
Local Leader
IxDA São Paulo · São Paulo
Produced events and projects to grow the interaction design community in São Paulo.
-
Sep 2017 to Aug 2018
Brand Designer
Espinafre Comunicadores · Campinas area
-
Oct 2016 to Apr 2017
Art Director
C4 Publicidade · Campinas area
-
Jun 2012 to Dec 2015
Creative Assistant
Consulfarma · Campinas
Editorial (In Doctor’s, Consulfarma IN, Ação Magistral and Ciências da Pele), promotional materials and event materials: signage, support for speakers and exhibitors, infographics and results reports.
-
Oct 2010 to Dec 2011
Printer operator
Cyberdoc Document Center · Campinas area
Printing and customer service.
Education
-
Apr to Oct 2024
Strategic Design Management (postgraduate)
FAAP · Fundação Armando Alvares Penteado
-
2014 to 2017
Bachelor's in Advertising and Marketing
UNIP · Universidade Paulista
-
2009 to 2010
Technical course in Visual Arts
CEGEP · Centro Guaçuano de Educação Profissional
Skills and languages
Skills
- UX Research
- User Experience
- UX Writing and Content
- Design System
- Visual identity
- Art direction
- Typography
Languages
- Portuguese (native)
- English (advanced)
Courses and certifications
-
Jul 2023
Product Leadership
Awari
-
Jul 2023
Future & Trends · Introduction to the 1824 Method
Box1824
-
Nov 2022
Leading Design Teams
Aprender Design
-
Jul 2021
Design System & Ops Program
Meiuca
-
Jul 2020
Information Visualization: Getting Dashboards Right
IxDF · The Interaction Design Foundation
-
May 2020
Bootcamp Design System
Meiuca
Awards and recognition
- 2015
1st place in the logo contest for Jornada da Comunicação 2015 (Communication & Marketing Day, UNIP).
- Gama
2nd place in the Gama Academy XP #16 case study and 9th place in the overall Gama Experience #16 ranking.
- 2019
Mosquito Typeface has over 330 appreciations and 3,000 views on Behance.