Project 01 · Own brand · Product

Badernismo

Building a brand from scratch: handmade leather bags and T-shirts with partner artists.

Client: Own brand
Year: 2025 to present
Role: Founder and Creative Director
Services: Brand identity
Product design
Prints and screen printing
E-commerce
Links: badernismo.com
@badernismo

The brand

Each piece is handmade, made to order, and carries Badernismo: a project built from scratch, with no shortcuts.
Product copy · badernismo.com

Badernismo is a Brazilian brand of leather goods and T-shirts. The work covers the identity, product design, the relationship with sewing and screen printing workshops, communication and running the online store.

Logo.

Product: Core Tote Bag

The Core Tote Bag is 100% handmade and 100% genuine leather, inside and out, lining included. No plastic pretending to be leather.

The size was designed for real everyday use: it fits a wallet, keys, phone and a little more, with no wasted space and no straining the zipper. It closes with a zipper and a leather pull, has an inner leather pocket for what needs to be at hand, and the hardware is matte black to keep the piece understated.

It comes with a fixed hand strap and a removable crossbody strap, adjustable to 4 lengths.

Material: Genuine leather (outside and lining)
Thread: Polyester
Hardware: Matte black metal
Wrap-up: Zipper with leather pull
Pockets: 1 inner leather pocket
Straps: Fixed hand strap and 1.70 m removable crossbody strap, adjustable to 4 lengths
Dimensions: H 15 cm × W 19 cm × D 11 cm
Colors: Agrado (light blue, red and brown), Cardeal and Preta (black)
Origin: Handmade in Brazil

Core Tote Bag Agrado, front view: light blue body, red straps and sides and a brown base, with crossbody strap. — Agrado

Core Tote Bag Cardeal, front view: red bag with hand strap and crossbody strap. — Cardeal

Core Tote Bag Preta, front view: black leather bag with hand strap and crossbody strap. — Preta

Blue and red, black and red Core Tote Bags stacked and seen from above. — The colors, seen from above

Detail of the brown leather of the Core Tote Bag Agrado, with the stitched-on red leather pocket. — Leather and applied pocket

Removable red leather crossbody strap, rolled up, with a black snap hook. — Removable crossbody strap

T-shirts and collaborations

The T-shirts start from a fixed base: 30/1 combed cotton, 180 g/m², 2×1 rib collar with elastane and shoulder-to-shoulder tape. The print is applied by screen printing or DTG, depending on the artwork.

Sizes run from XS to 5XL, ten sizes, with a size chart published on each product.

The prints come from collaborations with artists and studios such as Christophe Szpajdel, Cezar Berje and Thunder Rockets, plus lines signed by the brand itself.

10sizes per T-shirt, from XS to 5XL
180 g/m²combed cotton, 30/1 yarn
100%genuine leather in the bags, inside and out

Christophe Szpajdel

Black T-shirt with a red illustration of a figure with a raised fist surrounded by stars, from the Pleasure series by Thunder Rockets. — Pleasure · Thunder Rockets

Black T-shirt with colorful BADERNISMO lettering on the chest, by Cezar Berje. — Badernista · Cezar Berje

Black T-shirt with the text Curiosity Center of Badernismo printed in white on the chest. — Curiosity Center of Badernismo

Badernismo print drawn by Christophe Szpajdel: sharp, interlaced letters in black. — Print

Red illustration from the Pleasure series by Thunder Rockets: a seated figure with a raised fist, surrounded by stars. — Print

Back of the black T-shirt with a detailed red and blue illustration and the word BADERNISTA running vertically. — Back

Curiosity Center of Badernismo print in white serif letters on a dark background. — Print

Production and operations

Production happens in partner sewing and screen printing workshops. To keep a consistent standard across pieces and suppliers, development uses product and print spec sheets and a cost-per-piece control.

The store is our own, with free shipping, ready-to-ship items, pre-orders and made-to-order pieces.

Credits

Creative direction and design: Enrico Gastaldelli
Prints: Christophe Szpajdel, Cezar Berje and Thunder Rockets